Stock photos or footage can only go so far in accomplishing this and it’s impossible for you to stand out when you use a material that’s already been used by hundreds of other brands for their campaign, whether similar or not to yours.

Remember this key phrase: good design is good marketing.Ĭreate online campaigns that utilize custom illustrations that tell a story to your audience. Whether it’s a product or service you are marketing, ask yourself: How am I distinguishing myself from my competitors?Ĭreating collateral that is recognizable will improve your overall marketing technique. Marketing is all about standing out from other sellers. To build digital presence you must have a plan and some strong distinguishing markers. In each of these areas we are going to analyze first, why as a digital marketer you need to pay special attention to this specifically in your field, and secondarily, how Illustrator can help you. Here are several ways your knowledge and use of Adobe Illustrator are going to help you not only promote but engage by bringing a burst of life to your marketing campaigns. Let’s talk about some specific ways in which you can do this. But wait… what if you, well, need some help in one, two or maybe all the above areas Adobe Illustrator CC is your ticket as a digital marketer to customize, illustrate and repurpose your marketing skills. As a digital marketer, you might not realize how much you could benefit from learning Adobe Illustrator…Īnd why should you if you already have an incredible online presence, great branding pieces and an effective bottom line on ROI.

What is use of adobe illustrator